Amazon Web Services (AWS) has launched a 10-week accelerator program for generative artificial intelligence startups worldwide. 

The program aims to provide startups access to AI models and tools, machine learning stack optimization, custom marketing advice, and more. Additionally, AWS will be offering up to $300,000 in credits to participants, with the program culminating in a Demo Day in San Francisco. While AWS does not invest in startups, it has partnered with top AI companies to provide startups with the resources they need to succeed.

Many companies have been eager to integrate artificial intelligence into their businesses in recent years. AWS’ Generative AI program targets startups with minimal product and customer commitments. By investing in the development of generative AI, AWS hopes to make previously research-only technologies more accessible to customers and developers.

AWS has partnered with leading AI companies Hugging Face and Stability AI. Stability AI, in particular, has been using AWS to build and scale AI models for image, language, voice, video, and 3D content generation. AWS has been recognized as the “Best Cloud Provider in the World” and is taking a cautious approach to AI development compared to other major tech companies. Apple, for example, is focusing on AI-based language learning models, but it is unclear whether they will be developed in-house or procured from outside.

Howard Wright, global head of startups at AWS, explained in a blog post that the most successful startups in the accelerator program are those with minimal products, a small customer base, and developing their products using AWS. “You can make a profit,” he said.

Generative AI is driving new developments and creativity. AWS aims to develop generative AI from research areas and make it available to customers of all sizes and developers at all levels. The accelerator program allows startups to access the necessary resources to succeed in this exciting and rapidly evolving field.