Google has officially launched its AI-powered search experience, known as Google Search Generative Experience (SGE), in the United States. The company made the announcement earlier today, inviting users to sign up for the waiting list and await their turn to access the new feature.
SGE was first unveiled at the Google I/O 2023 conference held earlier this month. This innovative search experience brings conversational AI to the traditional search process. Unlike other search engines, Google integrates AI capabilities directly into its familiar search bar, eliminating the need for a separate chatbot field. The generated AI results are presented in a shaded section above the standard web search results, just below the search bar and sponsored content. Users can tap a button below each result to ask follow-up questions, while an additional button in the upper right corner allows for a closer look at the snapshot of the information.
Google describes these snapshots as “important information to consider and links to dig deeper.” It seamlessly incorporates the Bard AI technology into the familiar Google search experience, enhancing users’ ability to find relevant and comprehensive information.
As Google continues to leverage AI technology to enhance search experiences, users can anticipate more advanced features and improvements to assist them in finding the information they need quickly and efficiently.