Amazon is set to enter the chatbot arena with plans to reimagine its search capabilities. According to recent job listings, the company is developing an “interactive conversational experience” to help users find answers to product questions, perform comparisons, receive personalized suggestions, and more. Amazon describes this endeavour as a groundbreaking transformation for search, comparing it to the impact the Mosaic browser had on internet engagement three decades ago.
The e-commerce giant is eager to deliver these changes promptly, recognizing the importance of chatbots in facilitating product exploration and purchases. Google’s recent demonstration of its AI-powered Search Generative Experience, which can generate buying guides from a single search, further underscores the significance of chatbots in the shopping realm. As a result, Amazon is keen to ensure it remains at the forefront of the market by introducing its chatbot in the near future.
The specifics of Amazon’s chatbot implementation and its release date remain uncertain. When approached for comment, Amazon spokesperson Keri Bertolino stated that the company is heavily investing in generative AI across all its businesses. While the quality of AI chatbots is still a matter of debate, with ChatGPT often outperforming competitors like Bing Chat and Bard, it is highly probable that Amazon will introduce conversational shopping to its platform in the not-too-distant future.
As Amazon moves forward with its plans, users should prepare for a potentially more cluttered search experience on the platform. It is hoped that Amazon will make this new chatbot experience optional, similar to Google’s approach with its generative AI search. With Amazon’s commitment to enhancing its search capabilities and the rising prominence of chatbots in the retail landscape, consumers can expect an evolution in the way they discover and interact with products on the platform.