Google has announced the rebranding of its AI chatbot, Bard, to Gemini. The new Gemini introduces an “Advanced” mode, a dedicated Android application, and a subscription model that promises to elevate the AI chatbot experience to unprecedented heights.

Alphabet CEO Sundar Pichai made the announcement, revealing that the bard.google.com URL would now redirect to gemini.google.com, effectively retiring the Bard brand.

Gemini’s launch is accompanied by a dedicated app for Android users, while iOS enthusiasts can access it through the existing Google app. The mobile experience allows users to interact with Gemini in various ways, including typing, talking, or uploading images for assistance with a wide range of tasks. 

Google also targets enterprise customers, promising to integrate Gemini models into widely used products and services, including Workspace and Google Cloud. For organizations that rely on Gmail, Google Drive, Docs, Sheets, and Calendar, this integration represents a significant advantage, especially in a market where competitors lack similar offerings.

One of the most notable features of Gemini is its “Advanced” mode, previously known as “Ultra.” This premium offering, available through Google’s Google One AI Premium Plan, is positioned as a direct competitor to OpenAI’s GPT-4. Initial benchmarks suggested that Gemini Advanced could outperform GPT-4, promising more efficient and powerful AI interactions. With its public release, independent researchers and users now have the opportunity to evaluate these claims, potentially establishing Gemini as a leading AI model.

In its quest to make AI universally accessible, Google has expanded its AI assistant to support over 40 languages across more than 230 countries and territories.