According to recent reports from The Wall Street Journal, Apple has advised its employees against utilizing generative AI tools, such as ChatGPT and GitHub Copilot. The company’s decision follows similar actions taken by Samsung, another tech giant, which also prohibited the use of generative AI due to the potential inadvertent disclosure of confidential information.

While many are familiar with ChatGPT, GitHub Copilot may be less known to non-engineers. It is a software development tool that leverages generative AI, provided by GitHub, a Microsoft subsidiary. With Copilot, users can automate certain aspects of software development. However, Apple’s concern lies in the possibility of Microsoft intercepting Apple’s proprietary code to gain insights into their projects or potentially replicate their products entirely.

Apple’s response goes beyond simply banning the use of generative AI tools; the company is actively working on developing its own generative AI product. By doing so, Apple aims to reduce reliance on external offerings like ChatGPT and ensure greater control over the confidentiality of its projects.

The tech community eagerly awaits Apple’s upcoming Worldwide Developers Conference (WWDC), scheduled to take place in the coming months. Speculations suggest that Apple might unveil a mixed-reality headset during the event. It wouldn’t be surprising to witness at least a demonstration of generative AI technology, as numerous tech companies have already showcased their own generative AI products ahead of Apple. The company appears to be following suit in this competitive landscape.

Furthermore, recent reports have indicated that Apple might introduce sideloading of apps on iOS — an existing feature on the Android platform. If confirmed, this move would mark a significant step towards opening up iOS and offering users more flexibility in their app choices.

As Apple continues to navigate the dynamic tech landscape, its focus on confidentiality and the development of in-house generative AI solutions demonstrate the company’s commitment to safeguarding its intellectual property while exploring innovative possibilities. The upcoming WWDC is anticipated to shed more light on Apple’s progress in this domain and potentially unveil exciting advancements in generative AI technology.